For plumbers
Websites for plumbers, and the software that runs the jobs behind them.
Most plumbing businesses we meet are good at plumbing and losing hours a week to everything around it — the call-back list, the quote nobody chased, the invoice written up at nine at night.
The week you're probably having
It isn't the work. It's everything around the work.
The phone rings while you're under a sink
Half the enquiries arrive when your hands are full. By the time you ring back, some of them have already rung someone else.
Quotes go out and nothing comes back
A bathroom quote takes an evening to price. Then it sits in their inbox, with no easy way to tell which ones are worth a nudge.
The job's done but the invoice isn't
Parts, labour, the extra valve they asked for on the day — pieced together days later from memory and a receipt in the van.
What we'd build
What we'd build for a plumber.
On your own website, so every part can see the others. Start with the one that's costing you most, and add the rest when they start to hurt.
Booking for the planned work
Customers pick a slot for a service or a quote visit themselves, so the phone is kept for the jobs that genuinely can't wait.
Quotes from your own price list
Priced from the rates and parts you already charge, sent in a couple of minutes, and accepted online — so you can see at a glance which are still waiting.
Invoices drawn from the job
What was quoted, plus what was added on the day, becomes the invoice. No retyping it into a second system at the end of the week.
A page for the customer
They can see where the job has got to and what's still waiting on them, instead of ringing to ask.
What it looks like in practice
Someone finds you on Google on a Sunday evening with a dripping stop tap and a bathroom they’ve been meaning to redo. The stop tap is a phone call on Monday. The bathroom is a quote visit, and they book it themselves into a slot you’ve left free on Thursday.
On Thursday you look at the job and price it that evening from your own rates — not a spreadsheet saved over last month’s. It goes to them as a page they can read on their phone, and when they accept it, it’s their name and the date against exactly what you quoted.
The day you fit it, they want a second radiator valve changing while you’re there. It goes on the job there and then. When you mark the job finished, the invoice already has it, because the invoice is built from the job rather than from your memory of it.
None of that needs a new app on your phone that doesn’t talk to anything else. It lives on your own website, and it’s yours.
What are your apps costing you?
Paying for a few apps every month to run the business? Put them in and see renting against owning over the years - including when renting is the cheaper choice.
Already built
Not a plan. Something that's running.
Asgard Plumbing
Mechanical contractor
Before: Retention sat on other people's balance sheets with nothing but a spreadsheet to say it was owed.
CIS deductions and retention are where subcontractors quietly lose money. This tracks what is held, what is due back and when.
Walk through the job costing tool →How it works
Follow one job all the way through.
From the enquiry landing to the invoice being paid — every step below is a real screen from the software, and two of them you can have a go on.
Step 1 — The enquiry
It lands somewhere you will actually see it
Someone fills in the form on your site. It arrives in your own inbox on your own domain — not a shared mailbox, not a form-to-email plugin that quietly stops working.
Dan Whitcombe
2 minutes ago
dan@whitcombeplumbing.co.uk · 07700 900312
“Need a new site, but really I need to stop writing jobs in a diary and then typing them again for invoices.”
Step 2 — The quote
Priced from your list, not from memory
You build the quote from the services you have already priced, and send it. They read it on your website — and can tick anything extra they want, at your prices.
- Website — six pages, built and launched£699
- Booking and quoting tool£1,150
- Customer portal£449
Would you like any of these?
Tick it — that is exactly what your customer does, at the price you set.
Step 3 — They accept
And the job builds itself
Their name and the date are recorded against exactly what they agreed to. The lines they accepted become the checklist for the work — nobody retypes the job anywhere.
Accepted by Dan Whitcombe
14 October 2026 · recorded against the exact wording they read
What happens on its own
- The enquiry is marked won, so it stops appearing as something to chase
- Every line they accepted becomes a step on the job, price and all
- The deposit figure is worked out and the client gets their own login
Step 4 — The work
They can see where it has got to
You tick steps off as you go. They get their own page showing progress and what is waiting on them. The phone stops ringing to ask how it is going.
- Kick-off call and brief agreed
- Send your logo, photos and wording
- Design drafted for you to look at
- waiting on you
- Build
- Launch
Tick “Approve the design” and watch the bar move — that is their view, live.
Step 5 — The invoice
Billed from the work, then stamped paid
Mark it invoiced and the bill is drawn from the work itself, emailed with a PDF attached. Mark it paid and the same document is stamped, dated and kept.
Paid in full — thank you.
Received 20 November 2026
- Total
- £2,548
- Deposit received
- − £1,274
- Paid
- £1,274
Emailed with a PDF attached, and downloadable from their phone whenever they want it again.
This is the system that will quote you.
Ask us for a price and you will get those exact screens — the quote, the progress page, the invoice. We run the business on the thing we sell.
Questions
What plumbers ask us.
I'm on my own. Is this overkill?
Often, yes — and we'll tell you. If a handful of enquiries a week is what you get, a quick, well-built website may be all you need. The software starts earning its keep once jobs begin slipping through the gaps.
Can customers book emergency call-outs online?
We'd usually advise against it. An emergency needs a phone call, and a booking form implies someone will turn up in a slot. We build booking for the planned work and keep emergencies on the phone, where they belong.
I subcontract to main contractors under CIS. Can it cope with that?
Yes. We've built CIS deductions and retention tracking for a mechanical contractor — what's being held back, what's due to come back to you, and when.
Tell us what's slowing your business down.
A free half-hour call. We'll tell you honestly whether software is the answer, or whether you just need a better website.